Brancheanalyse 1991 - 2004
Branchenøgletal
Alle tal i t. kroner
| RESULTATPOSTER | 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | 2001 | 2002 | 2003 | 2004 |
| Avissalg | 3,203,235 | 3,301,517 | 3,385,428 | 3,438,335 | 3,493,176 | 3,582,787 | 3,670,330 | 3,674,720 | 3,771,070 | 3,736,419 | 4,027,913 | 4,036,047 | 4,062,813 | 4,073,768 |
| Annoncesalg | 2,967,261 | 3,006,633 | 3,065,324 | 3,472,673 | 3,846,334 | 3,936,845 | 4,252,108 | 4,564,565 | 4,460,390 | 4,724,302 | 4,501,347 | 4,102,495 | 4,115,900 | 4,469,582 |
| Andet salg | 374,931 | 464,375 | 446,260 | 472,727 | 499,664 | 478,652 | 584,681 | 610,705 | 670,192 | 1,608,719 | 1,719,554 | 1,808,057 | 2,012,161 | 2,144,211 |
| Samlet nettoomsætning | 6,545,427 | 6,772,525 | 6,897,012 | 7,383,735 | 7,839,174 | 7,998,284 | 8,507,119 | 8,849,990 | 8,901,652 | 10,069,439 | 10,248,814 | 9,946,599 | 10,190,874 | 10,687,561 |
| Bruttoresultat | 3,756,661 | 3,998,875 | 4,136,890 | 4,391,053 | 4,499,088 | 4,390,188 | 4,722,776 | 4,688,522 | 4,693,765 | 4,502,740 | 4,594,897 | 4,634,436 | 4,871,845 | 5,127,148 |
| Resultat af primær drift | 129,382 | 194,455 | 156,617 | 3,057 | 163,617 | 34,609 | -207,921 | 158,960 | 137,316 | -128,481 | 28,626 | 296,989 | ||
| Ordinært resultat før skat | 218,931 | 244,523 | 257,187 | 97,385 | 233,789 | 119,455 | -196,660 | 189,046 | 122,834 | -242,041 | 88,672 | 325,604 | ||
| Ekstraordinære poster | 18,390 | 68,530 | -28,461 | -14,822 | 1,838 | -79,820 | 48,221 | -28,665 | -10,777 | -4,703 | -35,242 | 20,372 | ||
| Skat af årets resultat | 67,619 | 67,190 | 66,690 | 44,582 | 75,572 | 58,871 | -26,968 | -78,969 | 8,646 | 63,680 | 8,276 | -113,884 | ||
| ÅRETS RESULTAT | 132,922 | 108,803 | 218,958 | 67,625 | 156,379 | 140,404 | -217,913 | 81,412 | 120,703 | -183,064 | 61,706 | 232,092 | ||
| BALANCETAL | ||||||||||||||
| Anlægsaktiver | 1,985,789 | 2,115,273 | 2,224,287 | 2,288,878 | 2,309,685 | 2,267,256 | 2,346,756 | 2,542,654 | 3,726,045 | 3,943,649 | 3,971,171 | 3,768,116 | 3,788,704 | |
| Omsætningsaktiver | 1,797,496 | 1,989,419 | 2,024,787 | 2,168,765 | 2,071,194 | 2,397,682 | 2,305,179 | 2,050,188 | 2,313,651 | 2,253,428 | 2,132,840 | 2,408,529 | 2,603,064 | |
| Aktiver i alt | 3,783,285 | 4,104,692 | 4,249,074 | 4,457,643 | 4,380,879 | 4,664,938 | 4,651,935 | 4,592,842 | 6,039,696 | 6,197,078 | 6,104,011 | 6,176,645 | 6,391,768 | |
| Egenkapital | 1,456,672 | 1,609,747 | 1,728,377 | 1,830,807 | 1,756,697 | 1,933,636 | 2,111,195 | 1,712,813 | 2,069,435 | 2,356,012 | 2,198,715 | 2,168,976 | 2,371,785 | |
| Hensættelser | 144,628 | 152,204 | 142,021 | 157,026 | 202,127 | 230,612 | 208,844 | 132,693 | 261,347 | 239,704 | 260,161 | 227,588 | 224,549 | |
| Langfristet gæld | 543,567 | 528,407 | 509,368 | 486,551 | 427,398 | 378,290 | 310,164 | 431,725 | 546,102 | 592,779 | 535,984 | 487,421 | 405,431 | |
| Kortfristet gæld | 1,638,418 | 1,814,334 | 1,869,308 | 1,983,259 | 1,994,657 | 2,122,400 | 2,021,732 | 2,315,611 | 3,160,812 | 3,008,581 | 3,109,151 | 3,292,403 | 3,390,003 | |
| Passiver i alt | 3,783,285 | 4,104,692 | 4,249,074 | 4,457,643 | 4,380,879 | 4,664,938 | 4,651,935 | 4,592,842 | 6,037,696 | 6,197,077 | 6,104,011 | 6,176,388 | 6,391,768 | |
| MEDARBEJDERE I ALT | 11,237 | 10,506 | 9,966 | 9,824 | 9,977 | |||||||||
| Heraf: | ||||||||||||||
| Journalister | 2,079 | 1,984 | 1,963 | 2,003 | 2,038 | |||||||||
| Trykkerimedarbejdere | 776 | 740 | 709 | 684 | 686 | |||||||||
| Medarb. i salg og administration | 2,679 | 2,557 | 2,516 | 2,448 | 2,440 | |||||||||
| Andre | 2,046 | 1,848 | 1,613 | 1,628 | 1,691 | |||||||||
7,580 | 7,129 | 6,800 | 6,763 | 6,855 | ||||||||||
| NØGLETAL | ||||||||||||||
| Dækningsgrad | 44.7% | 44.8% | 46.6% | 47.8% | 48.0% | |||||||||
| Overskudsgrad | 1.6% | 1.3% | -1.3% | 0.3% | 2.8% | |||||||||
| Aktivernes omsætningshastighed | 1.7 | 1.6 | 1.6 | 1.6 | 1.7 | 1.6 | 1.7 | 1.8 | 1.7 | 1.7 | 1.6 | 1.7 | 1.7 | |
| Afkastningsgrad | 3.6 | 5.2 | 3.9 | 0.1 | 3.9 | 0.8 | -5.1 | 3.1% | 2.0% | -3.9% | 1.4% | 5.2% | ||
| Forrentning af egenkapitalen | 13.6% | 14% | 5.50% | 12.10% | 5.70% | -11.50% | 3.7% | 5.5% | -8.0% | 2.8% | 10.2% | |||
| Soliditetsgrad | 38.5 | 39.2 | 40.7 | 41.1 | 40.1 | 41.5 | 45.4 | 37.3 | 34.3% | 38.0% | 36.0% | 35.1% | 37.1% | |
| FORDELING AF OMSÆTNING | ||||||||||||||
| Avissalg | 48.9% | 48.7% | 49.1% | 46.6% | 44.6% | 44.8% | 43.1% | 41.5% | 42.4% | 37.1% | 39.3% | 40.6% | 39.9% | 38.1% |
| Annoncesalg | 45.3% | 44.4% | 44.4% | 47.0% | 49.1% | 49.2% | 50.0% | 51.6% | 50.1% | 46.9% | 43.9% | 41.2% | 40.4% | 41.8% |
| Andet salg | 5.7% | 6.9% | 6.5% | 6.4% | 6.4% | 6.0% | 6.9% | 6.9% | 7.5% | 16.0% | 16.8% | 18.2% | 19.7% | 20.1% |
100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | |
| FORDELING AF MEDARBEJDERE | ||||||||||||||
| Journalister | 27.4% | 27.8% | 28.9% | 29.6% | 29.7% | |||||||||
| Trykkerimedarbejdere | 10.2% | 10.4% | 10.4% | 10.1% | 10.0% | |||||||||
| Medarb. i salg og administration | 35.3% | 35.9% | 37.0% | 36.2% | 35.6% | |||||||||
| Andre | 27.0% | 25.9% | 23.7% | 24.1% | 24.7% | |||||||||
100.0% | 100.0% | 100.0% | 100.0% | 100.0% | ||||||||||
| BALANCENØGLETAL | ||||||||||||||
| Omsætningsaktiver/kort gæld | 73% | 75% | 69% | 73% | 77% | |||||||||
| Overskud | 19 | 17 | 19 | 20 | 21 | |||||||||
| Underskud | 5 | 7 | 5 | 4 | 3 | |||||||||
| I alt | 24 | 24 | 24 | 24 | 24 | |||||||||
| Note: Nøgletallene er baseret på en aggregering af regnskaberne for danske dagblade. Antallet af dagblade er ikke det samme år for år, så en direkte sammenligning skal foretages med forbehold. | ||||||||||||||


